View Project or Customer Profitability in Zoho Books
- Josh Malz
- Apr 24, 2017
- 2 min read
As a growing business, you would have a rapidly expanding customer base spread across several domains and locations. It becomes confusing when you generate a report, as it fetches information about all the customers. Zoho Books allows you to generate filtered reports based on short keywords called Reporting Tags.
You can create and associate Reporting Tags with transactions created in Zoho Books. Once you associate the tag(s) with multiple transactions over a period of time, it will be easy for you to generate reports for transactions based on the particular tag(s).
Let us consider an example where you have a lot of business coming from different car rental companies. Whenever you create an invoice for such companies, you can associate a tag say, ‘Car Rental’ to it. Later on, if you’d like to look up transactions made for car rental companies, all you have to do is generate a financial report based on the tag ‘Car Rental’. You can also go one step further to see your payables and receivables based on say, your Region. You could add location tags such as New York, Texas, California, etc., to see transactions that have been created for customers in these regions.
Create a Reporting Tag
To create a reporting tag, click on the Gear icon on the top right corner of your Zoho Books screen.
Navigate to More Setting -> Reporting Tags and click on the + New Tag button.
In the pop-up that follows, enter the Tag Name.
Under Options, you may enter the names of different cities, departments, categories etc. based on your requirement.

Click on Save to save the tag.
Associate a Tag with a Transaction
You can associate tags with Sales and Purchases transactions such as invoices an expenses. For example, while creating an invoice:
Click on the small ‘Circle’ icon on the New Invoice screen next to the Item Amount column.

Clicking on the icon will bring the Additional information pop-up where you can associate the tags you wish to for this transaction.

Click on Save to finish.
Associate a Tag with a Contact or Item
You can associate Reporting tags with a Contact or an Item and it will automatically get added to the invoice when the particular customer or the item is included in the invoice.
Associate a tag for a contact:
While creating/editing contacts, scroll down, select the Reporting Tags tab and choose one of the options for the reporting tags that you had created earlier.

Associate a tag for an item:

You can associate a tag while adding or editing an item in the Item Details screen.
Generate Reports
One of the most useful features of having reporting tags is the option to generate Business Overview reports including Profit and Loss, Cash Flow Statement and Balance Sheet based on the tags that have been created and associated to transactions.
Navigate to the Reports module and select one of the reports under the Business Overview section.
Select the Customize Report option under the search bar.
You will see that the reporting tags that you have created are listed here. Select one of the options from the drop-down for each of these reporting tags.

Finally, click on Run Report to generate a report based on the criteria you’ve set.









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I read the Zoho Books walkthrough on how reporting tags help you slice and dice your financials so you can actually see which projects are making money and which aren’t, it was a neat reminder that good data lets you focus on what’s working instead of guessing at outcomes. Thinking about all the effort that goes into tracking costs and revenue, sometimes I’ve joked I wish someone could take my Algebra class for me so I’d have more hours to dig into reports like these without feeling rushed.
Reading your post about tracking project profitability in Zoho Books took me back to juggling my very first client report, staring at spreadsheets until late and wondering if numbers ever made sense. In that hectic semester, buried under reports and deadlines, I even looked for someone to take my online MBA exam just to gain hours for real insights. Your practical take really resonates with the value of clarity in data.
I found your explanation of how to view project profitability in Zoho Books really practical, especially the use of reporting tags to filter financial data so you can see costs, revenue, and profit by specific segments rather than everything at once. In a term where I was juggling complex financial modelling and deadlines, I asked do my assignment for me as a service I used to stay focused on understanding reports rather than getting bogged down by formatting. That experience made me appreciate just how important clear reporting is for smart decision making.
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